Email Marketing ROI Calculator

See how much revenue your email list could generate with the right automation strategy.

Email List Size

Total active subscribers

Emails Per Month

Campaigns + automated flows

Average Open Rate (%)

Industry avg: 20-25%

Average Click Rate (%)

Industry avg: 2-4%

Average Order Value ($)

Revenue per conversion

Click-to-Purchase Rate (%)

% of clickers who buy (avg: 3-8%)

Monthly Revenue

Annual Revenue

Revenue Per Subscriber

Estimated ROI

How to Improve Your Email ROI

Add automated flows: Welcome series, abandoned cart, and post-purchase flows run 24/7 and typically outperform campaign sends by 3-5x in revenue per recipient.
Segment your list: Sending relevant content to targeted segments improves open rates by 14% and click rates by 100% compared to batch-and-blast.
Clean your list regularly: Remove unengaged subscribers every 90 days. A smaller, engaged list outperforms a large, inactive one.
Optimize send times: Test different days and times. Most e-commerce brands see peak engagement Tuesday-Thursday, 10am-2pm local time.
A/B test subject lines: Even a 2-3% improvement in open rate compounds across every send, all year.

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