Google Ads ROAS Calculator

Calculate your return on ad spend and find out if your campaigns are profitable.

Monthly Ad Spend ($)

Total Google Ads budget

Average CPC ($)

Cost per click

Landing Page Conversion Rate (%)

% of clicks that convert (avg: 2-5%)

Average Order Value ($)

Revenue per conversion

Profit Margin (%)

Gross margin on products/services

Management Fee ($)

Agency or internal management cost

ROAS

Monthly Revenue

Monthly Profit

Cost Per Acquisition

Monthly Clicks

Conversions

How to Improve Your ROAS

Add negative keywords: Review search terms weekly. Most accounts waste 20-40% of spend on irrelevant queries.
Improve landing pages: A 1% improvement in conversion rate can increase ROAS by 25-50%. Match ad copy to landing page headlines.
Use smart bidding: Target CPA or Target ROAS bidding works well with 30+ conversions per month.
Segment by device: If mobile converts at half the rate, adjust bids accordingly instead of paying the same per click.
Test ad copy: Run 3-4 responsive search ad variations per ad group. Let Google optimize for the best combinations.

Get a free paid advertising audit and we will identify exactly where your budget is leaking.