By Brennan Lunin, Founder at BL Adworks Over 70% of online shopping carts are abandoned before checkout (Baymard Institute, 2024). For a store doing $50,000/month in revenue, that represents $100,000+ in potential sales lost every month. Even recovering 10-15% of those abandoned carts can add $10,000-$15,000 in monthly revenue. Abandoned cart recovery is not optional…
Email marketing remains the highest-ROI channel in e-commerce. Well-optimized email programs generate 25-40% of total store revenue — and unlike paid ads, that revenue comes at a fraction of the cost. For every $1 spent, e-commerce brands earn $36-$42 in return.
By Brennan Lunin, Founder at BL Adworks Building an e-commerce store from zero to $1 million in annual revenue is achievable — but the path is not a straight line. The strategies that work at $5,000/month are different from those that work at $50,000/month, and different again at $200,000/month. This playbook breaks the journey into…
By Brennan Lunin, Founder at BL Adworks Customer acquisition costs for e-commerce brands have risen roughly 60% over the past five years. The average cost to acquire a new e-commerce customer now sits between $45 and $85, depending on your industry and channel mix. For small and mid-sized brands, this trend threatens profitability and makes…
You have a limited ad budget and need to pick your first platform. The two dominant options for e-commerce are Google Shopping Ads and Meta Ads (Facebook and Instagram). They work fundamentally differently, attract different types of buyers, and deliver different results depending on your product, audience, and goals. This guide compares them head-to-head so…
If you’re running paid ads for your e-commerce store, one question comes up constantly: what ROAS should I be targeting? The answer depends on your platform, your industry, your margins, and your stage of growth. Generic advice like “aim for 4x” is not useful without context. This guide breaks down real ROAS benchmarks for 2026…
You don’t need 15 marketing tools. Here’s the focused marketing stack that small businesses actually need in 2026 — and the ones you can skip.
Stop wasting hours on tasks a machine can handle. Here are 5 common business workflows you can automate in a week — with tools you probably already have.
Small changes to your product pages can have an outsized impact on conversion rates. Here are 7 proven tweaks you can implement today without touching your site’s design.
Running Google Ads but not sure if you’re wasting money? This 10-point audit checklist helps you find and fix the most common budget leaks in under an hour.
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