Recess Klaviyo Flow Teardown: A Public Discount Code Undercuts Their Signup Form
By Brennan Lunin, Founder at BL AdWorks. I signed up for Recess's email list and found their own discount banner undercuts the signup form.
Marketing Insights & Tips - BL AdWorks Blog
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Why Your Product Pages Do Not Convert
By Brennan Lunin, Founder at BL AdWorks Nobody needs a redesign. A redesign is what gets sold when nobody can find the actual problem. The product page usually has something specific wrong with it, and after looking at a lot of them, it is usually one of these. I have put them in the order…
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Social Commerce: Read the Terms Before You Build a Business on Someone Else’s Storefront
By Brennan Lunin, Founder at BL AdWorks TikTok Shop, Instagram shopping, YouTube’s product tagging. The pitch is that you can sell where people already are, without making them leave. That part is true, and it is genuinely a good reason to be there. The part nobody puts in the deck is what you give up…
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The Only Marketing Channel You Actually Own
By Brennan Lunin, Founder at BL AdWorks Every channel you use to acquire customers is rented. Google decides what a click costs. Meta decides who sees you. The algorithm changes and your Tuesday changes with it, and you find out afterward. The list is the exception. Nobody is going to raise the price of emailing…
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Abandoned Cart Recovery: The Timing, the Filters, and Why You Should Not Lead With a Discount
By Brennan Lunin, Founder at BL AdWorks Roughly seven in ten carts get abandoned. That figure is real and you can check it: Baymard Institute aggregates dozens of studies and puts the average around 70%. More useful than the number is the reason. Baymard’s checkout research consistently finds that the leading cause is unexpected extra…
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The Ecommerce Email Playbook: What Flows Do That Campaigns Cannot
Email marketing remains the highest-ROI channel in e-commerce. Well-optimized email programs generate 25-40% of total store revenue, and unlike paid ads, that revenue comes at a fraction of the cost. For every $1 spent, e-commerce brands earn $36-$42 in return.
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From Zero to a Million: The Order I Would Build a Store In
By Brennan Lunin, Founder at BL AdWorks There is no growth playbook that produces a million dollars. If there were, everyone who read it would have one, and the person selling it would not need to. What there is, is an order of operations. Most stores that stall did the right things in the wrong…
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Acquisition Keeps Getting More Expensive. Here Is What That Actually Means For You.
By Brennan Lunin, Founder at BL AdWorks The cost of buying a customer has been going up for years. Everyone in ecommerce knows this, mostly from feeling it rather than reading it. I went looking for a defensible number to put on it, and I want to be honest about what I found, because it…
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Google Shopping or Meta Ads: How I Decide Where the Money Goes
By Brennan Lunin, Founder at BL AdWorks The honest answer to “which platform should I spend on” is that it depends on whether people already know they want what you sell. Everything else is detail. But that answer is useless on its own, so here is how I actually make the call. The one question…
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There Is No ROAS Benchmark. I Went Looking For One.
By Brennan Lunin, Founder at BL AdWorks I set out to update this post with real 2026 ROAS benchmarks by platform. I wanted a table: Google Search does this, Meta does that, here is what good looks like in your industry. I could not build it honestly, and the reason turns out to be more…
