The entire Klaviyo welcome-series playbook. Drop in, ship Sunday.
The same six-flow welcome stack I install for paying clients: 18 finished emails, a 12-minute install Loom, and the 21-day holdout sheet that proves the lift. The whole game plan in one zip.
Here's what you actually get.
Every flow ships as a one-click Klaviyo share-link plus three email templates with the copy written. Subject lines below are real. Body copy is redacted because, well, that's what you're paying for.
Or do it yourself.
Klaviyo's free flow library covers the structure. The strategy's in any Klaviyo blog post. The copy is the part that takes a weekend. Here's the math, honestly.
- Six flows wired free in Flow Library
- Eighteen emails of placeholder copy you'll throw out
- Trigger filters and segmentation set to "default", you'll tune them
- Subject lines + preview text: blank
- Holdout: free in Klaviyo, but you decide the % and duration
- One-click flow imports
- Eighteen emails written, you swap voice
- 12-minute install Loom shows the three things every flow needs updated
- 21-day holdout sheet
- Install help: I get every flow working
- Three-month minimum retainer
- Onboarding call, kickoff, weekly reviews
- Their copy template, not yours
- You pay for revisions
- Cancel after launch and they pull access
What's in the zip.
Everything stays in your Klaviyo account once it's installed. You can edit any of it. The pack itself is yours forever, and I help you get it live.
Eighteen emails, copy already written
Subject lines, preview text, body copy, send-time logic, personalization tokens. Validated across 40+ DTC accounts. Markdown source so you can paste into Klaviyo without fighting the editor.
Six Klaviyo flow share-links
Welcome, Browse Abandon, Cart Abandon, Checkout Abandon, Post-Purchase, Win-Back. One click to clone into your account, with my filter and timing settings, not Klaviyo's defaults.
12-minute install Loom
I install the entire stack on a fresh Klaviyo account in real time, including the three things every founder gets wrong on first install.
21-day holdout test sheet
The exact spreadsheet I use to prove the dollar lift in three weeks. Locale-safe formulas, instructions in plain English.
START-HERE.txt
Three things to do before you watch the Loom. Two minutes of reading. Saves an hour of "wait, where do I even click?"
Install help, direct from me
Hit a wall importing a flow or wiring a trigger? Reply to your receipt and I'll personally get it working, screen-share if it needs one. You're not left alone with a zip.
What this pack isn't.
The pack is the entire framework I'd hand a junior strategist on Day One: the same 80% I start every build at. The other 20% isn't in any zip. It's judgment, and it shows up around month two.
Which subject-line variant flops for your brand
The pack ships proven subject lines. Whether the cheeky one or the direct one wins for a luxury skincare brand vs. an impulse-buy snack brand: that's a call I make from running these flows across 40+ accounts. You'll get there. It just takes longer.
When an open-rate dip means deliverability vs. fatigue
The holdout sheet shows you the number. Reading the number: is this a Gmail tab change, a list-quality issue, or are people just done with us: that's the part that takes reps.
Which post-purchase email to kill when AOV doubles
The pack assumes a $40–120 AOV. If you launch a bundle and that doubles, two of the post-purchase emails should change order and one should die. The framework holds. The choreography updates.
The five flows you'll want next
Welcome, Browse, Cart, Checkout, Post-Purchase, Win-Back is the foundation. Sunset, Replenishment, VIP, Quiz-Funnel, and Reactivation are the next layer, not in this pack on purpose. Get the foundation lifting first.
If you want the framework now, $97 below. If you've been at it a year and the issue is the judgment layer, that's a different conversation.
Who this is for.
I built this for one specific person, which is why I wrote it down. Be honest about which side of the line you're on, it'll save us both an email.
The solo founder running Klaviyo herself
- Doing $400K–$1.2M in Shopify revenue
- Logging into Klaviyo more than once a week
- Has flows half-built, knows it
- Time is the constraint, not knowledge
- Wants to ship by Sunday, not learn for a quarter
Skip this if you're
- Already at $0.25+ flow RPR (you don't need this)
- Looking for done-for-you (this is done-with-you)
- Hoping AI will write the templates (it didn't)
- An agency reselling: license terms in the README
- New to Klaviyo entirely (start with their setup wizard first)
Why I'm selling this.
I run marketing in-house: paid ads, Klaviyo flows, and the automation that connects them. Some of it for products in restricted niches, where the ad account can go dark without warning and the list is the only channel that stays on. BL AdWorks is a profitable lemonade stand: I keep my day job, and I sell the things I'd already built for myself anyway.
The RPR Pack is the welcome-series stack I install on every account I build, abstracted enough that anyone can drop it into their account in an afternoon. Selling it once for $97 is more honest than charging an agency retainer for the same install.
If you get stuck installing it, email me and I'll get it working with you. I'd rather you ship it than sit on a zip.
What happens after you click buy.
No "thank you for your order, we'll be in touch" hand-wave. The whole thing happens in 60 seconds.
Stuff you're going to ask.
Doesn't Klaviyo already give me these flow templates for free?
Yes: the structures. When you connect your store, Klaviyo auto-populates Welcome, Browse Abandon, Cart, Checkout, Post-Purchase, and Win-Back templates with placeholder copy. The structures are the easy 10%. The copy is the 90% you'd otherwise write yourself or pay a copywriter $1,500–3,000 for. This pack is 18 finished, conversion-tuned emails (subject lines, preview text, body) so you skip the writing and ship the same day. If you've already got copy you're happy with, save your $97, the structures alone aren't worth paying for.
Klaviyo has Global Holdout Groups built in. What's different about your 21-day playbook?
Klaviyo's holdout tool is excellent and free, we recommend it. The pack doesn't replace it; it tells you exactly how to use it. What % to suppress, how long to run, which metrics to pull, what counts as a real lift vs. noise. Most operators never set up a holdout because the tool is open-ended; the playbook is the prescriptive 21-day version that gets you to a number you can defend.
Will this work on Shopify, BigCommerce, or WooCommerce?
Yes. The flows live in Klaviyo, not your store, Klaviyo has integrations for all three. Setup is identical regardless of platform.
Do I need a paid Klaviyo plan?
No. You can install on the free tier and upgrade when you cross 250 contacts. Klaviyo's pricing is the same as before you bought this.
What if my brand voice is really specific?
That's the whole point of selling templates instead of "done-for-you." The copy is a starting frame, not a script. Rewrite what does not sound like you, keep the rest, ship it the same night.
Why not just hire an agency?
If you've got $4–6K/month for 90 days and you want hand-holding, hire one. That's a real choice. This pack exists for the founder who needs the install done by Saturday and doesn't want a retainer relationship.
What if I get stuck installing it?
Reply to your Stripe receipt and I'll personally help you import and fix any flow, screen-share if it needs one. The pack is only worth it once it's live in your account, so getting you there is on me. (It's an instant digital download, so all sales are final, but you won't be left alone with a zip.)
Is there a license? Can I use this for client work?
Single-user license. You can install it on your own brands and edit the copy however. If you want to use it across multiple client accounts as an agency, email me, there's a different license for that.
Get the pack.
$97 once. Install help included: I get it working with you. Most install in one Saturday.
Beyond DIY? Book a free 20-min consult: we'll figure out if the pack is the right move first.