By Brennan Lunin, Founder at BL AdWorks TikTok Shop, Instagram shopping, YouTube’s product tagging. The pitch is that you can sell where people already are, without making them leave. That part is true, and it is genuinely a good reason to be there. The part nobody puts in the deck is what you give up…
By Brennan Lunin, Founder at BL AdWorks There is no growth playbook that produces a million dollars. If there were, everyone who read it would have one, and the person selling it would not need to. What there is, is an order of operations. Most stores that stall did the right things in the wrong…
AI is everywhere in e-commerce — but which tools actually move the needle for SMBs? A practical breakdown of what works and what’s hype in 2026.
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