By Brennan Lunin, Founder at BL Adworks Social commerce — buying products directly through social media platforms — is projected to exceed $100 billion in U.S. sales in 2026, representing roughly 7% of total e-commerce revenue (eMarketer, 2025). For SMB e-commerce brands, this is a channel that can no longer be ignored. The shift from…
By Brennan Lunin, Founder at BL Adworks Building an e-commerce store from zero to $1 million in annual revenue is achievable — but the path is not a straight line. The strategies that work at $5,000/month are different from those that work at $50,000/month, and different again at $200,000/month. This playbook breaks the journey into…
AI is everywhere in e-commerce — but which tools actually move the needle for SMBs? A practical breakdown of what works and what’s hype in 2026.
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