Recess Klaviyo Flow Teardown: A Public Discount Code Undercuts Their Signup Form
By Brennan Lunin, Founder at BL AdWorks. I signed up for Recess's email list and found their own discount banner undercuts the signup form.
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The Only Marketing Channel You Actually Own
By Brennan Lunin, Founder at BL AdWorks Every channel you use to acquire customers is rented. Google decides what a click costs. Meta decides who sees you. The algorithm changes and your Tuesday changes with it, and you find out afterward. The list is the exception. Nobody is going to raise the price of emailing…
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Abandoned Cart Recovery: The Timing, the Filters, and Why You Should Not Lead With a Discount
By Brennan Lunin, Founder at BL AdWorks Roughly seven in ten carts get abandoned. That figure is real and you can check it: Baymard Institute aggregates dozens of studies and puts the average around 70%. More useful than the number is the reason. Baymard’s checkout research consistently finds that the leading cause is unexpected extra…
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The Ecommerce Email Playbook: What Flows Do That Campaigns Cannot
Email marketing remains the highest-ROI channel in e-commerce. Well-optimized email programs generate 25-40% of total store revenue, and unlike paid ads, that revenue comes at a fraction of the cost. For every $1 spent, e-commerce brands earn $36-$42 in return.
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The 5 Klaviyo Flows I Build First, and the Filters That Keep Them From Double-Sending
Set up these 5 essential email automation flows and watch your e-commerce revenue grow on autopilot. From welcome sequences to win-back campaigns, here’s what actually works.
