Email campaigns, automation flows, and deliverability
By Brennan Lunin, Founder at BL Adworks Acquiring a new customer costs 5-7x more than retaining an existing one (Harvard Business Review). Despite that math, most e-commerce brands funnel 80%+ of their marketing budget into acquisition and nearly nothing into keeping the customers they already have. The math is clear: a 5% increase in customer…
By Brennan Lunin, Founder at BL Adworks Over 70% of online shopping carts are abandoned before checkout (Baymard Institute, 2024). For a store doing $50,000/month in revenue, that represents $100,000+ in potential sales lost every month. Even recovering 10-15% of those abandoned carts can add $10,000-$15,000 in monthly revenue. Abandoned cart recovery is not optional…
Email marketing remains the highest-ROI channel in e-commerce. Well-optimized email programs generate 25-40% of total store revenue — and unlike paid ads, that revenue comes at a fraction of the cost. For every $1 spent, e-commerce brands earn $36-$42 in return.
Set up these 5 essential email automation flows and watch your e-commerce revenue grow on autopilot. From welcome sequences to win-back campaigns, here’s what actually works.
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