Google Ads, Meta Ads, and paid media strategy
By Brennan Lunin, Founder at BL AdWorks The cost of buying a customer has been going up for years. Everyone in ecommerce knows this, mostly from feeling it rather than reading it. I went looking for a defensible number to put on it, and I want to be honest about what I found, because it…
By Brennan Lunin, Founder at BL AdWorks The honest answer to “which platform should I spend on” is that it depends on whether people already know they want what you sell. Everything else is detail. But that answer is useless on its own, so here is how I actually make the call. The one question…
By Brennan Lunin, Founder at BL AdWorks I set out to update this post with real 2026 ROAS benchmarks by platform. I wanted a table: Google Search does this, Meta does that, here is what good looks like in your industry. I could not build it honestly, and the reason turns out to be more…
Running Google Ads but not sure if you’re wasting money? This 10-point audit checklist helps you find and fix the most common budget leaks in under an hour.
The same 27-point audit I run on every account I touch: welcome series, abandoned cart, post-purchase, win-back, plus checkout and ad spend. Yours free when you join the playbook drop. After this you'll also get every new playbook I publish, ~1 short email a month.
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