Google Ads, Meta Ads, and paid media strategy
By Brennan Lunin, Founder at BL Adworks Customer acquisition costs for e-commerce brands have risen roughly 60% over the past five years. The average cost to acquire a new e-commerce customer now sits between $45 and $85, depending on your industry and channel mix. For small and mid-sized brands, this trend threatens profitability and makes…
You have a limited ad budget and need to pick your first platform. The two dominant options for e-commerce are Google Shopping Ads and Meta Ads (Facebook and Instagram). They work fundamentally differently, attract different types of buyers, and deliver different results depending on your product, audience, and goals. This guide compares them head-to-head so…
If you’re running paid ads for your e-commerce store, one question comes up constantly: what ROAS should I be targeting? The answer depends on your platform, your industry, your margins, and your stage of growth. Generic advice like “aim for 4x” is not useful without context. This guide breaks down real ROAS benchmarks for 2026…
Running Google Ads but not sure if you’re wasting money? This 10-point audit checklist helps you find and fix the most common budget leaks in under an hour.