The Rising Cost of Customer Acquisition: How SMB E-Commerce Brands Can Fight Back in 2026
By Brennan Lunin, Founder at BL Adworks Customer acquisition costs for e-commerce brands have risen roughly 60% over the past five years. The average cost to acquire a new e-commerce customer now sits between $45 and $85, depending on your industry and channel mix. For small and mid-sized brands, this trend threatens profitability and makes…




